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Senior Analyst, Marketing & Sales Operations in Charlotte, NC at CPI Security

Date Posted: 2/27/2018

Job Snapshot

Job Description

CPI Security is searching for an experienced analyst who loves data and has a test-and-learn mentality. You’ll leverage our database of prospects and customers to expand marketing channels like direct mail, email and online display. You’ll have direct access to our inside and outside sales teams to drive sales conversion and revenue improvements. And you’ll help shape product, promotion and pricing strategies with regular testing in the market.

Responsibilities include:
- Execute and optimize CPI’s targeted direct mail programs to drive the highest response rates possible.
- Leverage prospect databases to build targeted audiences for search, display, social, email, direct mail.
- Develop and expand email marketing efforts for prospects and existing customers.
- Analyze and test offer and pricing strategies to achieve the highest profit per impression.
- Manage outbound lead programs to increase contact rates and improve conversion on digital affiliate lead sources.
- Optimize inside sales call conversion by market, providing recommendations and strategies for improvement.
- Expand our real-time reporting to analyze opportunities to improve our marketing funnel intra-day.
- Develop and cultivate relationships with a variety of organizational partners including operations, sales, finance, technology as well as external agencies and vendors.
- Partner with Digital, TV and Event marketing teams to ensure consistent messaging and offer strategies.

Job Requirements

Experience required:
- 3-5 years of experience in an analytical role. Ideally including exposure to marketing or sales functions.
- Excellent analytics and problem-solving skills
- A general appreciation for quantitative data and statistics
- Adept at SQL, Excel and data visualization tools.
- Management of business P&L metrics, including concepts like ROI, ROAS, Cost of Sales and Customer Lifetime Value.
- Creative and self-motivated, with a strong willingness to learn and hone skills
- Able to multi-task and manage deadlines
- Able to work as part of a team and be held accountable for key responsibilities
- Able to communicate effectively with co-workers and managers
- Knowledge of Salesforce Sales Cloud and HubSpot Marketing Automation tools a plus.


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